Just Because You Said it, Doesn’t Make it So | LinkedIn

Repetition, repetition, repetition As an adviser to four different Presidents of both parties, including Reagan and Clinton, David Gergen is widely recognized as a world-renown expert on the subject of effectively communicating key messages. In his book “Eyewitness to Power,” in which he chronicles his time spent in the White House, he wrote, “History teaches that almost nothing a leader says is heard if spoken only once.”A former colleague of mine described it this way: In order to effectively communicate to an audience, you need to repeat yourself so often that you grow sick of hearing yourself say it, and only then will people begin to internalize the message. It was an extremely valuable insight and one I’ve employed countless times since #repeating it so often, I now simply refer to the dynamic as “David Gergening” the message.#Simplify the narrative Simply put, we are the stories that we tell. When communicating important new messages, try thinking of it as introducing a new narrative. The simpler, more relevant, and more inspirational, the more likely it is to resonate with its intended audience.Also, be aware of the number of objectives, priorities, themes, etc. that you’ve been communicating over time. With greater success comes greater scope and complexity. This will inevitably lead to

via Just Because You Said it, Doesn't Make it So | LinkedIn.


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