The Worst Social Media Marketing Advice You Will Ever Hear


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Traffikd Social Media Marketing Blog Features Web Success Diva (Photo credit: Maria Reyes-McDavis)


Written by Sharon Michaels


The Worst Social Media Marketing Advice You Will Ever Hear


If you’ve ever been to an amusement park, you’d know about that one ride almost everyone is hankering to try out. It’s hugely popular and can be immediately identified by the long line of people waiting in anticipation to get on it. Those who’ve had their turn will either love it or think it was okay, but not worth the hype it’s been generating. Very few will really hate it. They will generally put it down as a worthwhile experience, one that was educative, even if it didn’t pan out the way they’d imagined it.


Social media marketing enjoys similar attention these days. It’s impossible to talk about SEO or the online industry (or for that matter anything else) without this topic making a sneaky appearance. You may love it, you may hate it, but there’s no ignoring it. Sites like Facebook, Google+, Twitter, Pinterest have become the byword in the marketing industry and few other things have excited online businessmen like the social media phenomena.


True to human nature, those who’ve tried social media marketing are always willing to part with valuable advice on what to do and what not to do. How much of what they say is based on sound logic is questionable, but when people gather these ‘pearls of wisdom’ and string together a social media marketing strategy that isn’t very productive, we have trouble on our hands.


In this article, I make the attempt to go over a few common practices that may appear harmless but have the potential of sabotaging your social media campaign in the long run. Sounds scary, doesn’t it? If you don’t want that happening to you, stay hooked all the way to the end of the article. It promises to be educational.


#1. Establish a Presence Everywhere


On. Every. Single. Social. Network. That advice sounds bizarre from the word go, but the number of people who take it seriously makes me believe that there seems to be a serious shortage of common sense in the world.


I mean, come on! Do you have any idea how many social network sites there are out there. Let’s take stock of them, shall we? And, for the sake of convenience, we’ll start with the more popular ones.


  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • Pinterest
  • MySpace
  • Tumblr
  • Flickr
  • Instagram


You still with me? Good, let’s continue …



Let me know when you want me stop …


  • Sonico
  • Ibibo
  • Xing
  • Tuenti
  • Netlog
  • Yelp
  • Badoo
  • Four Square
  • QZone
  • Vimeo …


… Okay, I am running out of steam, but not names!


The Worst Social Media Marketing Advice You Will Ever Hear


The point I am trying to make here is that there are countless social networks for the taking. If you’re hoping to be active on all of them, or even the top 10-15 ones, you’re going to end up dedicating many, many (exhausting) hours just managing your profiles – time that you could spend doing something more constructive like, for instance, furthering the interest of your business.


The saner thing to do would be to take stock of your market, resources, and objectives, choose 3-4 social platforms that your audience is most active on, and use them dedicatedly. For instance, if your business deals with travel, interior designing, landscaping, or fashion, Pinterest would be a lot more useful as compared to LinkedIn. However, the latter makes for an invaluable resource if you are offering products and services for business professionals.


Spread yourself out thin over numerous platforms and you’re in danger of burning out really fast. To conserve time and energy, be selective about the medium you are using and you’ll be just fine. Trust me.


The Worst Social Media Marketing Advice You Will Ever Hear


via The Worst Social Media Marketing Advice You Will Ever Hear – Jeffbullas’s Blog.





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