10 Examples of Social Recruiting using Facebook

Facebook logo Español: Logotipo de Facebook Fr...

Facebook logo Español: Logotipo de Facebook Français : Logo de Facebook Tiếng Việt: Logo Facebook (Photo credit: Wikipedia)

For a while now, HR departments have adopted Social Media for recruitment. When you think of Social Recruiting, LinkedIn automatically comes to mind. Indeed, LinkedIn is the most popular Social Channel used for talent acquisition (see infographic at the bottom of this post). However, using Facebook as a social media recruitment tool is growing in popularity.

Since the Facebook job search feature will be launching soon, I thought it might be helpful to

Image representing The Walt Disney Company as ...

Image via CrunchBase

highlight a few examples from companies that have integrated Facebook into their recruitment marketing strategies.

Top 10 Facebook Recruitment Strategies

1- Heroes Work Here

An initiative from Walt Disney Company on their careers Facebook page where they highlight the veterans that work for the company. That shows they value Veterans recruitment.

2- Promoting Referrals

We all know how important referrals are for talent acquisition – DaVita takes it to Facebook reminding the existing workforce to refer their friends. Can the design be a bit better and effective? Yes! – but the idea is there.

3- Use of Apps

Verizon uses different apps on their careers Facebook page to reach different groups: Military, Experienced & Students. Yes, we know when you click on the app, the layout could be a bit better, but again, the idea of focusing the message to the different audiences counts.

4- Student Programs

The Adidas Group has several Global programs highlighted on their careers Facebook Page apps.

5- Highlighting Employees (in the Middle East mind you)

Ernst & Young Middle East careers post Q&A with their employees on Facebook. How awesome is that? Think of the impact of this one for those potential candidates researching Ernst & Young as an employer – not only in the Middle East, but throughout the world.

6- Live Events – Careers Chats

Are you going to have a online presentation or webinar on working for your company? Why not do it on Facebook? Marriott does it!

7- Dynamic Calendar of Events

So your company is at all these recruitment events and job fairs…Why not let everyone know where you will be and when you will be there. Accenture has a great example of a calendar of events on their Facebook careers page.

8- Job Search Apps

You can search for a job and sometimes even apply for one without leaving Facebook. Some companies offering such apps are Work4Labs, Jobvite, BranchOut and others.

Work4Labs App for Social Recruiting

Work4Labs ‘Work for Us’ App on BEBE’s Facebook page

9- Facebook Posts

A photo is worth a thousand words, isn’t it?

DaVita wants to get employees involved and are using Facebook to get that accomplished.

10. Promote Corporate Culture

How about being playful and giving the company some personality?

via 10 Examples of Social Recruiting using Facebook | KRT Marketing.


3 thoughts on “10 Examples of Social Recruiting using Facebook

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