For a while now, HR departments have adopted Social Media for recruitment. When you think of Social Recruiting, LinkedIn automatically comes to mind. Indeed, LinkedIn is the most popular Social Channel used for talent acquisition (see infographic at the bottom of this post). However, using Facebook as a social media recruitment tool is growing in popularity.
Since the Facebook job search feature will be launching soon, I thought it might be helpful to
highlight a few examples from companies that have integrated Facebook into their recruitment marketing strategies.
Top 10 Facebook Recruitment Strategies
1- Heroes Work Here
2- Promoting Referrals
We all know how important referrals are for talent acquisition – DaVita takes it to Facebook reminding the existing workforce to refer their friends. Can the design be a bit better and effective? Yes! – but the idea is there.
3- Use of Apps
Verizon uses different apps on their careers Facebook page to reach different groups: Military, Experienced & Students. Yes, we know when you click on the app, the layout could be a bit better, but again, the idea of focusing the message to the different audiences counts.
4- Student Programs
The Adidas Group has several Global programs highlighted on their careers Facebook Page apps.
5- Highlighting Employees (in the Middle East mind you)
Ernst & Young Middle East careers post Q&A with their employees on Facebook. How awesome is that? Think of the impact of this one for those potential candidates researching Ernst & Young as an employer – not only in the Middle East, but throughout the world.
6- Live Events – Careers Chats
Are you going to have a online presentation or webinar on working for your company? Why not do it on Facebook? Marriott does it!
7- Dynamic Calendar of Events
So your company is at all these recruitment events and job fairs…Why not let everyone know where you will be and when you will be there. Accenture has a great example of a calendar of events on their Facebook careers page.
8- Job Search Apps
You can search for a job and sometimes even apply for one without leaving Facebook. Some companies offering such apps are Work4Labs, Jobvite, BranchOut and others.
Work4Labs App for Social Recruiting
Work4Labs ‘Work for Us’ App on BEBE’s Facebook page
9- Facebook Posts
A photo is worth a thousand words, isn’t it?
DaVita wants to get employees involved and are using Facebook to get that accomplished.
10. Promote Corporate Culture
How about being playful and giving the company some personality?
- We’re all Peeping Toms: Social Recruiting Best Practices (theresumator.com)
- Going Social Increases Your Chances of Getting Hired (blogs.salesforce.com)
- How Do I have 700 contacts and no friends? -The Social Recruiting Pocket Guide (houstonrecruiterspot.wordpress.com)
- Measuring Social Media for Recruitment – Part 1 (talentchatter.com)
- Is Objectivity the Key to Screening With Social Recruiting? (theresumator.com)
- CEOs of America’s Largest Companies Embracing Twitter and LinkedIn (Facebook, not so much) (domo.com)
- How Employers Use Social Media For Job Recruiting (Infographic) (business2community.com)
- Why LinkedIn Matters to Your Career (americorpsalums.org)
- Measuring Social Media for Recruitment – Part 3 (talentchatter.com)
- Social Recruitment and Interesting HR News All In One Place (theresumator.com)