To Tweet or Not to Tweet? 3 Things To Do Before Creating Your First Social Media Ad | OPEN Forum

English: Infographic on how Social Media are b...

English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

Social Media is the watch word of the year ( better, I think , than selfie!)  and we all clamor to make and have a “web presence” but what should we do before we set on the path to Social Media Mania?

In this article by Nicholas White of Daily Dot we are given some new thoughts and some old chestnuts as well.

1. Set goals. As with any advertising campaign, the first order of business is to set specific goals. What do you hope to achieve by advertising? Generally speaking, advertising objectives fall into two main categories: awareness or branding and response.

read more via 3 Things To Do Before Creating Your First Social Media Ad | OPEN Forum.

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