The Secret to Selling Your Brand With One Sentence | Entrepreneur.com

You believe in the importance of your vision, but how do you get others to stop and listen to you? There will be many instances when you don’t have a lot of time to grab someone’s attention, be it a potential investor or a licensee. That’s why you need to be able to summarize the benefit of your business idea in a single, powerful sentence — a sentence that is so direct and compelling, it stops whoever reads or hears it dead in their tracks. A good one-line benefit statement should make someone think: “I want to know more about that.”

Read more: http://www.entrepreneur.com/article/229923#ixzz2lBss5pkW

via The Secret to Selling Your Brand With One Sentence | Entrepreneur.com.

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